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Brand Awareness
Campaign for Decathlon Canada.
Jeevan James AD, David AD
Sahil CW Esther AM, Daniel Am, Hardik CW
Student work 2023
Credits:
Key Insight
According to data from Statista, Decathlon has been selected by Canadians as the last option for them to purchase sports apparel & equipment. Because, people are not aware of it's shopping experience.
Big Idea
At Decathlon, one doesn't simply buy sports goods but they'll experience these sports as well.

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