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Key Insight
Billions of socks get lost every day– but only one, never a pair.
Key Insight
Billions of socks get lost every day– but only one, never a pair.
Key Insight
Key Insight
Student work 2023
Sock Insurance
Hanes pack of 3 socks
Credits:
Jeevan AD, Anju AD, Varisha CW
Challenge
Make a dull product interesting.
Billions of socks get lost every day– but only one, never a pair.
Key Insight
Idea
Hanes launches Sock Insurance: a pack of 3 single socks ensuring there are no more lonely socks.
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